Having considered the information in "Toolkit", take notes for yourself using  the following questions before discussing each set of ads online:
a.	Who is the target audience? Women, men, young voters, baby boomers, elderly, etc.
b.	What is the political ad trying to "sell"? Sells a Message? (e.g., tought/soft on crime, cut/raise taxes, strong/weak defense). Sells a Candidate? (e.g. has experience, creates new ideas, tells the truth,  tells lies, is a loving family member, etc.).
c.	How does the political ad sell the message? Notice production elemetnts: sound effects, music, camera angles and movement, black and white or in color, special effects, graphics. Name the emotional appeal: fear, anger, mystery, confidence , patritism, loyalty, trust, distrust, optimism. Is the ad negative ('the other guy is bad') or positive ('look at hoew good I am')? Is the negative advertising necessarily a bad thing?
d.	What facts are being used in the ads? Who's providing the facts and where did they get them?
e.	Is the political advertising effective? Did it get the message across? Will voters vorte for the candidate? Are you convinced?
f.	Does the political ad provide useful information to voters? Could you define the candidates' platforms/positions/parties from their ads?